The full title of this presentation is, “What Carmen did all day and how your messages didn’t reach her, but how she still knew what to have for tea, and who to vote for.” I presented a preliminary version of this on behalf of my employer Shift to a Public Relations firm we work with. [...]
In May 2009 I’ll be presenting at the ALGIM Web Symposium in Wellington on behalf of my employer Shift. The web is a firehose of data. The difficulty is not finding things to measure online – but determining where to put the effort, what conclusions to draw from data, and how to react fast enough [...]
In March 2009 I’ll be presenting at the Digital Media Summit in Auckland on behalf of my employer Shift. Story telling is a timeless aspect of great media and indeed great marketing. The digital revolution has grown the ability of every person to tell and disseminate stories whether via text, photography or video. Brands are [...]
I presented at the Digital Media & Content Summit on behalf of my employer Shift in August of 2007. I explored the shifts in consumption patterns of media by modern consumers and how media producers and publishers should tailor their future activities to address these. Rather than simply detailing how people use media today I [...]
I presented at the 2008 Interactive Marketing Summit on behalf of my employer Shift in May of this year. In this presentation I explored what makes a good good marketer in the digital age. I explored the historical eras of marketing and draw parallels between digital marketing and the resurgence of farmer’s markets in cities [...]
I presented at the 2008 Tourism Industry Conference on behalf of my employer Shift in July of this year. Modified versions were also given at the Hawkesbay Tourism conference and the Northland Tourism conferences in September. For this conference I was asked by the organiser to present 10 tips for improving return on investment for [...]