I presented this in March 2009 at the Digital Media Summit in Auckland on behalf of my employer Shift.
It was originally called, From story telling to play – the co-creative future of media but as usual by time it was locked in I had a more poetic and less descriptive title.
The conference programme description was,
Story [...]
Dancing about architecture (Auckland, March 2009)
From story telling to play – the co-creative future of media (Auckland, March 2009)
In March 2009 I’ll be presenting at the Digital Media Summit in Auckland on behalf of my employer Shift.
Story telling is a timeless aspect of great media and indeed great marketing. The digital revolution has grown the ability of every person to tell and disseminate stories whether via text, photography or video. Brands are now [...]
